When you attend a party, do not pass up on the opportunity to wear the ugliest Christmas sweater. People of all ages can participate in the ugly sweater craze to give friends something they can laugh about. Holidays are usually fraught with tension and stress; share a joke with your friends by donning an Ugly Christmas Sweater during the annual party. Ugly Christmas Sweater has become a ubiquitous feature of the holiday season. Telltale signs of the Ugly Christmas Sweaters include the liberal use of reds and greens, comically large snowmen, reindeers and Christmas trees, pompoms and other felt appliqué.
The Ugly Christmas Sweater has existed in the United States since the 19th century. Bill Cosby is the modern day pioneer of the trend and became known as the ugly sweater icon. With the rise of Ugly Christmas Sweaters parties, both the young and old are rushing to top each other with the most frills, bows and gouache decorations ever. The sweater thrived commercially because it conjures up memories of grandma and associations with holiday cheer. People throw contests for the ugliest sweater online and at parties with co-workers and friends. The boom in ugly sweaters is fueled by Google juice. Americans are embracing hideous knits as a celebration and mockery of holiday excesses and Christmas aesthetics
Source: Ugly Christmas Sweaters